EliER 标识设计
Focused on postpartum health and women’s well-being, ELIER’s visual identity is built around a calm, elegant, and feminine aesthetic. The design combines a female silhouette with classic serif typography and softer Chinese letterforms, reinforcing the brand’s dual emphasis on professional care and emotional connection while providing a consistent visual foundation across spatial, print, and communication applications.
聚焦产后健康护理与女性身心关怀，壹丽尔的品牌视觉以沉稳、典雅与柔美为核心方向。设计通过女性身体剪影、经典衬线字体与柔和的中文字体结构，强化专业护理与女性关怀的品牌认知，并为后续空间、物料与传播应用建立统一的视觉基
Designer
2020
for 壹丽尔
设计委托