hipepe 标识设计
Hipepe aims to build a toy brand identity that feels approachable, warm, and youthful. Designed for children and younger consumers, the brand uses distinctive character design and a playful, friendly visual language to convey comfort, reassurance, and companionship. Centered on the idea of “Hugs Alive,” the identity is built as a flexible system that can extend consistently across products, packaging, and brand communications.
Hipepe 希望建立一个兼具亲和力、温度与年轻感的玩具品牌形象。围绕“陪伴与拥抱”这一核心情感。品牌面向儿童及年轻消费群体，通过鲜明的角色设定与轻松友好的视觉语言，传递温暖、安心与陪伴感，并以 “Hugs Alive” 为核心理念，构建可持续延展至产品、包装与传播场景的品牌体系。
Designer
2024
for hipepe
设计师联名