京茂酒店 标识设计
Jingmao Hotel is an urban hospitality brand serving both business travelers and leisure guests, with a focus on high-quality service and a distinctive cultural atmosphere. The brand identity was developed to balance professionalism and comfort with a contemporary expression of Eastern aesthetics. Through a unified system of logo, typography, graphic elements, and applications, the design strengthens brand recognition across physical spaces, guest touchpoints, and communication materials, while providing a flexible foundation for future expansion.
京茂酒店是一家面向商务出行与休闲度假客群的城市酒店品牌，强调高品质服务与具有辨识度的文化氛围。品牌设计需要在专业、舒适的酒店体验基础上，建立具有东方文化特征与现代感的视觉识别体系，并通过标志、字体、图形及应用系统形成统一表达，强化品牌记忆与空间识别，为后续门店、物料及传播场景提供持续延展的品牌基础。
Designer
2024
for 京茂酒店
标志以对称交织的几何结构为核心，将东方传统纹样的秩序感与现代图形语言结合。中心方形象征稳定与空间，向四周延展的连续线条形成连接、汇聚与循环的视觉关系，呼应酒店作为人与城市、旅途与居停之间连接场所的属性。整体图形兼具东方文化识别与现代酒店品牌所需的简洁、稳重和延展性。
设计委托