LIBRA天秤 标识设计
LIBRA has built a long-standing presence in industrial weighing and process control, with products widely used across metallurgy, power generation, chemicals, ports, and mining. The brand refresh was developed to preserve the credibility and expertise established over three decades of manufacturing while introducing a more contemporary visual language. The new identity emphasizes sustainability, environmental responsibility, and technological innovation, positioning LIBRA as an industrial brand that combines proven heritage with renewed energy and relevance.
LIBRA 天秤深耕工业计量与过程控制领域，产品广泛应用于冶金、电力、化工、港口及矿山等工业场景。此次品牌升级需要在保留三十年制造业积淀与专业可信度的基础上，引入更具现代感的视觉语言，强化可持续、生态友好与技术创新的品牌认知，塑造兼具行业底蕴与年轻活力的工业品牌形象。
Designer
2023
for 江苏天秤计控设备
尽管LIBRA已经有30年的历史，并在传统制造业中建立了良好的声誉，但LIBRA品牌仍然需要创新，以便在不断变化的市场中保持相关性和竞争力。通过拥抱创新，LIBRA可以继续满足客户不断变化的需求和期望，同时也可以吸引那些正在寻找现代解决方案和技术的新客户。
设计委托