SDA苏打电竞 标识设计
An esports-themed hotel for gaming enthusiasts and younger consumers, built around a combined "gaming experience + stay experience" to create a distinct sense of space and service.
The core of the brand design is bringing esports identity and hotel context into one consistent expression. The visual system covers the basics — logo, typography, color, and graphic motifs — and extends across every touchpoint, from room numbers, wayfinding, and signage to social media and physical merchandise, forming an identity that's recognizable, adaptable, and works both online and offline.
SDA是一家面向电竞爱好者与年轻消费群体的电竞酒店，围绕"游戏体验+居住体验"打造差异化的空间与服务认知。品牌设计的核心，是让电竞属性与酒店场景形成统一的表达方式。视觉系统覆盖标志、字体、色彩、辅助图形等基础要素，并延伸到房号、导视、招牌、社交媒体及周边物料等完整触点，形成一套具有辨识度、可延展、且能适应线上线下场景的品牌视觉系统。
Designer
2024
for 苏打电竞
设计委托